המחלקה לכלכלה ומנהל עסקים
Shalom Levy and Israel D. Nebenzahl (2006), “Program involvement and Interactive behavior in Interactive Television”, International Journal of Advertising, Vol. 25, No. 3, pp. 309-332.Shalom Levy and Israel D. Nebenzahl (2008), “Communication Routes on Interactive Television: The Influence of Product and Product Category on the Interactive Process in ITV”, Marketing Letters, Vol. 19, No.1, pp. 65-77.Shalom Levy (2010), "ITV Viewers' Attitude towards ITV Advertising and their Influence on Interactive Behavior", "Innovative marketing", an International Research Journal, Vol. 6, No. 2, pp. 82-90. Shalom Levy and Hanna Gendel-Guterman (2012), "Does Advertising Matter to Store Brand Purchase Intention? A Conceptual Framework", Journal of Product and Brand Management, Vol. 21, No.2. pp. 89-97. Hana Gendel-Guterman and Shalom Levy (2013), "Does consumers’ personal involvement have an influence on store brand buying proneness?", Journal of Consumer Marketing, Vol. 30, No. 7, pp. 553-562. Shalom Levy (2014), "Does usage level of online services matter to customers' bank loyalty?", Journal of Services Marketing, Vol. 28, No. 4, pp. 292-299. Shalom Levy and Yaniv Gvili (2015), "eWOM Channel Credibility: The Role of Social Capital, Information Richness, and Interactivity", Journal of Advertising Research, Vol. 55, No. 1, pp. 95-109. Shalom Levy and Hayiel Hino (2016), "Emotional Brand Under submission Attachment as Factor in Customer-Bank Relationships", International Journal of Bank Marketing, Vol. 34, No. 2, pp. 136-150. Yaniv Gvili and Shalom Levy (2016), “Antecedents of Attitudes toward eWOM Communication: Differences across Channels”, Internet research, Vol. 26, No. 4. pp. 1030-1051. Hayiel Hino and Shalom Levy (2016), “Determinants for store-switching in shopping for fresh produce: investigating the mediating role of consumer way of life”, The International Review of Retail, Distribution and Consumer Research, Vol. 26 No. 5 pp. 541-565. Hana Gendel-Guterman and Shalom Levy (2017), "Consumer Response to Private Label Brands’ Negative Publicity: A Relational Effect on Retailer's Store Image", Journal of Product and Brand Management, Vol. 26 No. 2 pp. 204-222. Yaniv Gvili, Shalom Levy and Moti Zviling (2017), “The Sweet Smell of Advertising: Matching Scent and Color Cues”, International Journal of Advertising. DOI: 10.1080/02650487.2017.1339584. Zachary Sheaffer, Shalom Levy and Edo Navot (2018), “Fears, discrimination and perceived workplace promotion”, Baltic Journal of Management. Vol. 13 No. 1, pp. 2-19. Yaniv Gvili and Shalom Levy (2018), “The effect of channel attributes on eWOM engagement via SNS”, Online Information Review. Forthcoming.
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