- אירוע כבר עבר.
Exploring the Impact of Mobile Technologies on Organizational Performance
נובמבר 12, 2019 @ 12:00 pm - 1:00 pm
Speaker: Michal Levi-Bliech, Department of Industrial Engineering and Management, Ben-Gurion University of the Negev
Time: 12:00 – 13:00
Place: Building #3A, lower conference room, floor 2 (floor 1 in the elevator), Ariel University, Ariel
Mobile technology, referring to mobile devices and applications that enable real-time services and data, plays a key role in contemporary organizations and is a necessary tool in the competitive global business environment. Given this importance of mobile technology, the knowledge gap in our understanding of whether and how it can boost organizational performance and influence employee behavior calls for further research. In response, this doctoral dissertation aims to explore the impacts of mobile technology on organizational performance in three separate studies. Study 1 uses a cross-sectional survey methodology to show that mobile technology can improve business process performance through both internal and external collaborative supply-chain capabilities. Study 2 analyzes secondary data to show that the use of a fleet management mobile app can reduce the risky behavior of employee drivers, and that the app can shift driver attention from notifications while driving to pre-driving app use. Study 3 also analyzes secondary data to show that a sales-support app, which is intended to complement rather than substitute face-to-face interaction between a customer and a salesperson, adds business value to a car importer via increased customer visits and car purchases. These three studies advance our understanding of the organizational consequences of implementing mobile technologies.
Michal Levi-Bliech is a Ph.D. student in the Department of Industrial Engineering and Management, Ben-Gurion University of the Negev. She holds a master’s degree in industrial engineering and management and a bachelor’s degree in economics and management from Ben-Gurion University of the Negev. Her research focuses on how mobile technologies and applications add value to organizational business processes.