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Public Diplomacy in the 21st century

Writing Mid East Policy & Security Papers

Practical Spoken Arabic

AUSBS – Summer Business school

Strategic
Management

AUSBS – Summer Business school

Social Media
Marketing

AUSBS – Summer Business school

Knowledge
Management

AUSBS – Summer Business school

Customer Driven Technical Innovation

Summer Excavations

Cybersecurity
Touro college

Middle Eastern Studies Summer Program

  • July 19 – August 19

The Department of Middle Eastern Studies/Political Science offers a summer exchange program for international students. The program is tailored to academic training of students who are in the 2nd or 3rd year of their undergraduate programs or in the preliminary stages of their graduate degrees, and who aspire to develop their knowledge and skills in the following areas: Middle Eastern Studies, Political Science, International Relations, Conflict Resolution, International Security and Terrorism.

  • The rigorous program offers a unique opportunity to take courses that will provide you with the academic tools you will need in your fields when you return to your native country.
  • Each course incorporates historical and theoretical reviews.

The innovative program offers the following coursework:

Public Diplomacy in the 21st Century

Since the second half of the twentieth century, public diplomacy has become a major platform for the advancement of national policy and security. The ever growing global, media-based society has created new opportunities and challenges in the establishment of national security and enhancing a state’s influence on international relations. With a special focus on Israel’s challenges, the course focuses on developing students’ knowledge and skills.

Workshop for Writing Middle East Policy Papers

The Middle East and Central Asia Research Center, MECARC [https://www.ariel.ac.il/wp/mecarc/], offers a unique summer internship program for foreign undergraduates in their 2nd or 3rd year or for young graduates. The summer program workshop is intended to teach the skills for writing a policy analysis in one of the center’s fields of research. The best papers will be published on the ME Assessments online page.

Practical Spoken Arabic

Ariel University and MECARC consider Spoken Arabic studies to be an essential tool for understanding the realities within Israel and its neighboring countries.
The Department of Middle Eastern Studies/Political Science and MECARC’s main effort is to teach our students to combine Arabic texts and diplomatic studies, to put these into practice, and to create a new model of young, skilled diplomats fully fluent in English and Arabic (spoken and written), along with a mastery of professional knowledge and terminology.
The Department and MECARC place their main emphasis on the practical process the students must undergo − debating, conversing, and becoming acquainted with the power of cooperation and discussion with Arabic speakers.

 

AUSBS – Summer Business School

  • July 26 – August 13

Ariel University Summer Business School – AUSBS provides local and international students the opportunity to discover and explore the most relevant topics and issues for today’s international market. Students will gain a strong foundation in management, innovation and entrepreneurship through engaging lectures, class discussions, field trips, boot-camps  and case assignments.

Courses in will be taught by leading professors from Long Island University in New York and by international Innovation and Technology  experts. In addition, the program includes a complementary course on Social Media Marketing (SMM) that will be given by leading experts from Ariel University and the Israeli High-Tech community.

The program offers 4 courses, 2 academic credits each. International students are welcome to apply for  the courses listed below , 8 academic credits total:

Strategic Management

An examination of a firm’s external environment from a strategic management perspective. Through text, field and case analysis students will have the opportunity to test their skills in the use of financial, marketing and management variables in a competitive situation.

Social Media Marketing

This course will overview the new channels of marketing made available by social media and its impact on marketing and consumer behaver. Explore examples of how companies use online social networks, user-generated content (USG) and content sharing, blogs to create brand awareness and “buzz” in comparison to other online arenas such as Google search.

Knowledge Management Seminar and Practicum

Knowledge Management (KM) is gaining increasing recognition as one of the most important practices in business today.  The role of the knowledge executive is diverse and central to the success of the company, from recognizing where knowledge resides within the organization, through ensuring open channels of knowledge sharing, to successfully implementing best practices throughout the organization. In this course we will take the role of a CKO (Chief Knowledge Officer) and learn why KM is so critical and what are the major tools we have to successfully plan and execute a KM initiative.

Customer-Driven Technical Innovation

This course is focused on analyzing common shortcomings of early technology startups and creating understanding for successful innovation design and commercialization strategy. The key to success is in correctly identifying, understanding, and developing a good relationship with  customers. The course will demonstrate through a series of practical projects how to assess your capabilities, find and communicate with your end users and clients and appropriately develop your product to fit their needs

Public Diplomacy in the 21st Century

  • July 19-August 19

Since the second half of the twentieth century, public diplomacy has become a major platform for the advancement of national policy and security. The ever growing global, media-based society has created new opportunities and challenges in the establishment of national security and enhancing a state’s influence on international relations. With a special focus on Israel’s challenges, the course focuses on developing students’ knowledge and skills.ts.

Target Audience

The program is tailored to academic training 2nd and 3rd year undergraduate students or student in the preliminary stages of their graduate degrees.

Course Benefit

  • • The rigorous program offers a unique opportunity to take courses that will provide you with the academic tools you will need in your fields when you return to your native country.
    • Each course incorporates historical and theoretical reviews.
    • Academic credits: 4 points

Acquired skills and knowledge

  •  How to formulate appropriate public diplomacy strategy in accordance with national policy
  •  How to contextualize each public diplomacy action according to its operational field (e.g., international organization, social network)
  • Assessing the impact of a public diplomacy operation
  • Understanding the complexities of Israel’s public diplomacy challenges in terms of the different levels of government

Topics

  • • Israeli Foreign Policy
    • Israel and the UN General Assembly
  •  Israel and the UN Security Council
  • Lawfare
  • Cultural Diplomacy
  •  Public Diplomacy during Military Campaigns
  • BDS – Boycott, Divestment, Sanctions

Workshop for Writing Middle East Policy & Security Papers

  • July 19-August 19

The Middle East and Central Asia Research Center, MECARC, offers a unique summer internship program for international undergraduates in their 2nd or 3rd year or for young

college graduates. The summer program workshop is intended to teach the skills for writing a policy analysis in one of the center’s fields of research. The best papers will be published on the ME Assessments online page.

The course is divided into two parts. Part One is structured as a workshop in which we will learn how to read and write policy papers with a special emphasis on Middle East contemporary foreign policy and security challenges.

Target Audience

The program is tailored to academic training of students who are in the 2nd or 3rd year of their undergraduate programs or in the preliminary stages of their graduate degrees.

Course Benefit

  • The rigorous program offers a unique opportunity to take courses that will provide you with the academic tools you will need in your fields when you return to your native country.
  • Each course is accompanied by historical and theoretical reviews.
  • Academic credits: 4 points 

Acquired skills and knowledge

  • How to analyze national security dilemmas.

  • How to read and assess policy papers.

  • Understanding the essence of a good policy paper.

  • Introduction to the main current Middle East political and security dilemmas.

Topics

  • What is a policy paper?

  • How to read a policy paper and write one of your own.

  • The ABCs of the Middle East.

  • Israeli foreign policy and security.

  • Iranian foreign policy and security.

  • Terrorism in the Middle East.

  • Lebanon and Hezbollah.

  • Palestinian politics and strategic dilemmas.

  • Egypt’s foreign policy and security.

  • The Middle East political economy.

  • National resilience.

Practical Spoken Arabic

  • July 19-August 28

Ariel University and MECARC consider Spoken Arabic studies to be an essential tool for understanding the realities within Israel and its neighboring countries.
The Department of Middle Eastern Studies/Political Science and MECARC’s main effort is to teach our students to combine Arabic texts and diplomatic studies, to put these into practice, and to create a new model of young, skilled diplomats fully fluent in English and Arabic (spoken and written), along with a mastery of professional knowledge and terminology.

Target Audience

The program is tailored to academic training of students who are in the 2nd or 3rd year of their undergraduate programs or in the preliminary stages of their graduate degrees.

Course Benefit

Acquired skills and knowledge

Learning an important language with passion and enthusiasm

  •  The Department and MECARC place their main emphasis on the practical process the students must undergo − debating, conversing and becoming acquainted with the power of cooperation and discussion with Arabic speakers.
  •  Academic credits: 4 points

Topics and Activities

  • Basic grammar

  • Enriching your vocabulary

  • How to present oneself in Arabic

  • Manners and culture

  • Interactive activities – use of audio-visual facilities to enrich the experience of learning

  • Experimental tours to Arab villages in Israel

  • One-on-one conversation

AUSBS – Strategic Management

  • August 4 – August 13

An examination of a firm’s external environment from a strategic management perspective. The viewpoint is that of senior general managers who see company-wide objectives and coordinate departmental policies and activities.  Students are expected to bring their overall acquired business knowledge to bear on the intricacies of business and industry analysis. Through text, field and case analysis students have an opportunity to test their skill in the use of financial, marketing and management variables in a competitive situation. Assignment of a major written project round out the learning experience by providing each student with a pragmatic discussion forum, as well as research and writing experience with the dynamics of a changing business world.

Target Audience

  • International and local students are welcome to apply.
  • Applicants (Israeli and non-Israeli citizens) should hold or be entitled to an undergraduate/BA or graduate/Master’s degree, Ph.D, or be currently enrolled in an undergraduate program in at least their second-year of study.
  • Degrees and studies from all natural and social sciences programs are acceptable.

Course Rationale /Course Overview

Strategic management is approached from a global perspective.  The course will provide students with the requisite knowledge in the dynamic field of strategic management to experience the demands of strategy formulation simultaneous to decision-making along multiple dimensions involving innovation, external relationships and other functional areas. The course is designed for students :

  • To understand methods for developing an integrated business strategy and be able to describe the key elements of the strategic management process.
  • To describe and understand how to evaluate the external macro environment as part of situational analysis.
  • To gain experience in developing business strategy, reason carefully about strategic options, and use “what-if” analysis to evaluate action alternatives and make strategic decisions.
  • To recognize the strategic viewpoints and influences  of a variety of stakeholders.
  • Academic credits: 2 points

AUSBS – Social Media Marketing

  • July 26 – August 4

Social Media Marketing has become a very dominant tool for Business Managers and Marketers.

Is this just a passing trend or has Marketing and Consumer Behaver changed over the years and are here to stay? How do these tools fit in to a company’s traditional Integrated Marketing Strategy?

This course will overview the new channels of marketing made available by social media and its impact on marketing and consumer behaver. We will explore examples of how companies use online social networks, User Generated Content and content sharing, blogs to create brand awareness and “buzz” in comparison to other online arenas such as Google search.

Target Audience

  • International and local students are welcome to apply
  • Applicants (Israeli and non-Israeli citizens) should hold or be entitled to an undergraduate/BA or graduate/Master’s degree, Ph.D, or be currently enrolled in an undergraduate program in at least their second-year of study
  • Degrees and studies from all natural and social sciences programs are acceptable.

Course Rationale / Course Overview

At upon completion of the course, the student should be able to describe the social media marketing landscape and its impact on traditional marketing strategy. How to use Facebook, Linkedin and the Blogosphere in integrated Marketing Plans to promote brand awareness and goals of the company.

The course will focus on pragmatic strategies for Social Media and how to integrate them in an overall marketing strategy.

  • Academic credential: 2 points

AUSBS - Knowledge Management

  • August 4 – August 13

Knowledge Management (KM) is gaining increasing recognition as one of the most important practices in business today.  The role of the knowledge executive is diverse and central to the success of the company- from recognizing where knowledge resides within the organization, through ensuring open channels for sharing knowledge, to successfully implementing best practices throughout the organization.  In this course, we will take the role of a CKO (Chief Knowledge Officer) and learn why KM is so critical and what are the major tools needed to successfully plan and execute a KM initiative.

Target Audience

  • International and local students are welcome to apply.
  • Applicants (Israeli and non-Israeli citizens) should hold or be entitled to an undergraduate/BA or graduate/Master’s degree, Ph.D, or be currently enrolled in an undergraduate program in at least their second-year of study.
  • Degrees and studies from all natural and social sciences programs are acceptable.

Course Rationale /Course Overview

This course emphasizes strategic thinking and the application of decision-making tools in the development of future company direction. Presentation and writing skills are used and are critical for a student’s success. Nonetheless, its focus is primarily the technique of gathering information from a given case, analyzing it and formulating a strategy that will lead to the best organizational outcomes.

  • Academic credits: 2 points

AUSBS - Customer Driven Technical Innovation

  • July 26 – August 4

This course is focused on analyzing common shortcomings of early technology startups and creating understanding for successful innovation design and commercialization strategy. The key to success is in correctly identifying, understanding and developing a good relationship with customers. Particular emphasis is placed on understanding real market needs, “jobs-to-be-done” and how to gather relevant information to make an educated decision early on. This course is not technical but will benefit students of all engineering disciplines. Through a series of practical projects, the course will demonstrate how to assess your capabilities, find and communicate with your end users and clients and accordingly develop your product to fit their needs. Topics to be covered include: overview of technology transfer, innovation models, customer discovery, lean startup, open innovation and its implication, interview and analytical techniques, competitive intelligence and completive advantage, value proposition, elevator pitch and other types of business plans, presentation skills and techniques.

Target Audience

  • International and local students are welcome to apply.
  • Applicants (Israeli and non-Israeli citizens) should hold or be entitled to an undergraduate/BA or graduate/Master’s degree, Ph.D, or be currently enrolled in an undergraduate program in at least their second-year of study.
  • Degrees and studies from all natural and social sciences programs are acceptable.

Course objectives / Course Overview

  • • Develop understanding of both invention and commercialization processes, their commonalities and differences for engineering projects
    • Develop an understanding of market needs, customers and end users
    • Develop an understanding of basic principles of product design and value creation
    • Develop skills and understanding of the process of customer discovery, interactions and relationship as relevant for business development
    • Acquire familiarity with various models of innovation and innovation strategy
    • Learn interview and presentation skills
    • Develop critical thinking and acquire skills for competitive intelligence
    • Develop an understanding of disruptive innovation theory and its practical implications
    Academic credits: 2 points

Summer Excavations

Ariel University Affiliated with the department of Land of Israel Studies and Archaeology offers courses in the archaeology of the region from prehistory through the Late Antique period, as well as in the history of the Land of Israel from ancient times until the modern period. The Institute of Archaeology provides the aegis for all of the archaeological fieldwork conducted by the university. This summer excavations will be conducted at two locations: Tel Burna, an important site during the Bronze and Iron Ages located in the Shephelah region of Israel, and at ‘Einot Amitai, a Roman period stone vessel workshop located near Nazareth in Galilee.

The Tel Burna Archaeological Project

The site of Tel Burna is located in the Shephelah region, which served as a border between the kingdoms of Judah and Philistia in the Iron Age. A fertile area that supported agricultural production, the region became known as the breadbasket of the south and as suggested before by some scholars, we believe that the site is the best candidate for Biblical Libnah. The tel’s prominence is notable in its flat-topped shape, extensive size, and fortification which are still visible today. Survey finds from the 2009 season indicate that the city was an important entity in the Bronze and Iron Ages.

Affiliated Schools

  • Czech University of Life Sciences Prague
  • University of Saskatchewan
  • Department of History – Texas A&M University Corpus Christi
  • June 28-July 24

Join Us

Cybersecurity

  • August 3 - August 20

This summer, take part in Touro’s joint program with Ariel University and earn 6 credits while enjoying the summer in Israel. You’ll spend four days a week on a beautiful new campus, studying cybersecurity, giving you plenty of time to learn and explore.

Target Audience

International students are welcome to apply.
Proficiency in Linux operation system is required.

Course Benefit

  • Two 3-credits courses in cybersecurity, including laboratory.
  • Three credits can be your core requirement in computers, and there is an option for graduate credits.