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Call for papers – CMC 2019

24th International Conference on Corporateand Marketing Communications

Storytelling across platforms:
Managing corporate and marketing communications
from a storytelling perspective

Hosted by Ariel University, School of Communication, Israel
April 2019, 29-30

 Paper Submission Extended Deadline: no later than January 17, 2019 (Extended deadline)

Agenda

Storytelling has long been used by organizations as part of their reputation management strategy to build and maintain fruitful relationships with stakeholders. Stories are part of an organization’s cultural web, reflecting shared values, meanings, priorities, and beliefs, and can make indelible impressions on the hearts and minds of an organization’s members. Moreover, organizations use brand narratives as an essential tool to guide marketers in creating meaningful and persuasive communications that affect consumer perceptions of brand reputation and enhance brand loyalty by building emotional connections. Storytelling in brand content management is increasingly challenged to develop effective uses of new digital text, image and video tools and platforms such as blogs, social media and gaming technologies.

The theme of CMC 2019 focuses on current and future challenges in managing corporate and marketing communications across platforms from a storytelling perspective. This theme raises some fascinating questions such as, how to effectively deploy marketing strategies in delivering narratives through digital multi-channels, how to manage the intersection of consumer storytelling and branding, how to evaluate the influence of corporate identity on brand narratives, how to assess the most effective digital marketing communication tools and/or presenters in delivering trustworthy brand narratives, how to gauge the distinct impact of digital storytelling on consumer experience with the brand, how to distinguish which brand dimensions are affected by digital storytelling, and the best way to incorporate brand storytelling into the consumer’s journey. 

Ariel University, Israel’s youngest university, is evolving into a major institution of research and higher education and taking its place among the ranks of Israel’s most honored and respected universities. With over 15,000 students and 300 faculty members, Ariel University represents the full spectrum of Israeli society: Jews and Arabs, secular and observant, new immigrants and

Ariel University

Tel Aviv beach
Azrieli Towers, Tel Aviv
The Golden Dome of Jerusalem
Jerusalem alley

Ariel University, Israel’s youngest university, is evolving into a major institution of research and higher education and taking its place among the ranks of Israel’s most honored and respected universities. With over 15,000 students and 300 faculty members, Ariel University represents the full spectrum of Israeli society: Jews and Arabs, secular and observant, new immigrants and native-born Israelis. It is expected that by 2025, enrollment will total 20,000 students. The University hosts many international PhD and post-doctoral students in a wide range of fields. The University also offers a special English-language summer program in entrepreneurial studies in
partnership with YEDI Toronto. Ariel University is home to 23 research centers, including an integrative brain science center, an applied cancer research center, a center for robotics research and applications, a homeland security R&D center, a world-renowned materials research center, and the Schlesinger Center for Radiation Sources and Applications (FEL – free electron laser particle accelerator). The Institute
for Wine Research, in partnership with the Samaria and Jordan Rift R&D Center, stands at the forefront of Israeli high-tech and world wine research.

CMC 2019 invites you to stay in Tel-Aviv, enjoy the lively city by the beach, and use the complimentary shuttles from main locations in Tel-Aviv to the conference at Ariel University. Let’s meet in Israel at the 24th CMC conference in 2019!

Port of Jaffa
Tomatoes
beach
market
Tel Aviv beach
The Golden Dome of Jerusalem

Ariel University, Israel’s youngest university, is evolving into a major institution of research and higher education and taking its place among the ranks of Israel’s most honored and respected universities. With over 15,000 students and 300 faculty members, Ariel University represents the full spectrum of Israeli society: Jews and Arabs, secular and observant, new immigrants and native-born Israelis. It is expected that by 2025, enrollment will total 20,000 students. The University hosts many international PhD and post-doctoral students in a wide range of fields. The University also offers a special English-language summer program in entrepreneurial studies in partnership with YEDI Toronto. Ariel University is home to 23 research centers, including an integrative
brain science center, an applied cancer research center, a center for robotics research and applications, a homeland security R&D center, a world-renowned
materials research center, and the Schlesinger Center for Radiation Sources and Applications (FEL – free electron laser particle accelerator). The Institute
for Wine Research, in partnership with the Samaria and Jordan Rift R&D Center, stands at the forefront of Israeli high-tech and world wine research.

CMC 2019 invites you to stay in Tel-Aviv, enjoy the lively city by the
beach, and use the complimentary shuttles from main locations
in Tel-Aviv to the conference at Ariel University.
Let’s meet in Israel at the 24th CMC conference in 2019!

Tomatoes
market

Conference tracks

The 24th International Conference on Corporate and Marketing Communications is for academic researchers and educators as well as practitioners seeking to promote knowledge, stimulate dialogue, and set trends in the fields of marketing and corporate communication as well as brand creation and management. Submissions: This conference will consider both theoretical and empirical papers,
working papers, and extended abstracts for review. In addition, ideas for special session proposals are welcomed. Successful authors will present their papers at the conference and all competitive papers accepted for the conference will be reviewed by the Editor for consideration to be submitted to the Journal of Marketing Communications (JMC). Prizes will be awarded for the best competitive
paper and for the best working paper as judged by a panel of experts. The best competitive paper will receive automatic acceptance by the Journal of Marketing Communications, subject to requested editorial revisions.

joumal of marketing communications

Corporate Communications

• Corporate identity, image, reputation
• Integrated marketing communications
• Corporate branding and corporate online communities
• Corporate reputation in social media sites (SNS)
• Communication to stakeholders
• Internal communications and branding
• Public relations perspectives
• Organizational, Business and Management Communications
• Non-profit and voluntary sector organizations and branding
• Place marketing communications and branding

Marketing Communications

• Integrated marketing communications (IMC) campaigns and its dimensions
• Promotional mix offline-online issues including: advertising, marketing public relations (MPR), native advertising (and other forms of paid content), direct marketing, sales promotion, events, sponsorship and other promotional elements
• Owned earned and paid media
• Online marketing communications
• Marketing communications efficacy and effectiveness
• Measuring attitudinal/behavioral response
• Marketing communications in non-profit and voluntary sector organizations
• Political marketing communications
• Tourism communications

Interactive and Multichannel Communications

• Brand touchpoints
• Viral marketing and eWOM
• Mobile marketing communications
• Native advertising (NA) on social media sites (SNA)
• The consumer decision journey
• Digital web advertising conversion funnel
• Building customer relations

Related Areas

• Ethical issues of marketing communications
• Cultural issues of marketing communications
• Marketing communications research methods
• Rhetoric, semiotics in communication
• Knowledge management and communication
• Organization culture and communication
• Marketing communications in times of economic crisis
• Cross-cultural analysis
• Leadership, networks, trust-building and communication
• Marketing communications theory
• Communication management
• Marketing communications agencies in the digital age

Submission Guidelines

The 24th International Conference on Corporate and Marketing Communications conference will consider both theoretical and empirical papers, working papers, and extended abstracts for review, and ideas for special session proposals would be welcomed.

An electronic copy in Microsoft Word should be sent to conference e-mail address cmc2019@ariel.ac.il no later than January 17, 2019 (Extended deadline). The submitted papers will be reviewed by the Committee of the conference.

Prizes will be awarded for the best competitive paper and for the best working paper as judged by a panel of experts. The best competitive paper will receive automatic acceptance by the Journal of Marketing Communications, subject to requested editorial changes. Successful authors will present their papers at the conference and all competitive papers accepted for the conference will be reviewed by the Editor for consideration to be submitted to the Journal of Marketing Communications (JMC).

Upon acceptance, the authors agree the following:

  1. To return the manuscript (abstract) in correct format and time to be included in the conference proceedings.
  2. At least one author will present the manuscript at the conference and will register (by February 30th) and
  3. In case that an author presents more than one manuscript, each manuscript will require the registration of a different coauthor.

Manuscript Preparation

 

Full paper

Papers should follow the Journal of Marketing Communications style. English is the language of the Conference and all related publications.

Full-length articles: 6,000 words in total, including references and a maximum of 5 tables/figures.

Working paper

A working paper will generally not exceed 4,000 words. However, these papers, which are still work in progress, are expected to cover a short literature review, main research questions, methodological frame and preliminary results of research in order to get constructive feedback during the presentation.

Extended abstract

A typical extended abstract will generally not exceed 1,000 words excluding tables, figures and references. The extended abstract should include keywords at the beginning and the list of relevant references at the end. While writing your abstract, please consider covering the research objectives and questions, the research method, results or findings and originality of paper.

Before submitting your paper, you MUST ensure that you have fulfilled all of the journal’s style requirements.

Deadlines

Paper Submission Extended Deadline: January 17th 2019
FURTHER INFORMATION
Conference website: ariel.ac.il/wp/conference/cmc2019
Conference e-mail: cmc2019@ariel.ac.il

contact us

CONFERENCE CHAIR:
Dr. Dorit Zimand-Sheiner
School of Communication,
Ariel University, Israel

Early registration fee in Euro (registration by February 15, 2019) Late registration fee in Euro (after February 15, 2019)
Presenter 450 550
Non-Presenter 520 620
Ph.D. student 300 350

The fee includes admission to all sessions, lunches and refreshments, the gala dinner, the social event and the conference proceedings.

An extra third day – an organized tour to Jerusalem – will be offered with extra charge.

For more information about CMC conference and past conferences  click  here.

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