Dr. Liraz Margalit
Dr. Liraz Margalit, is a Web Psychologist, a Keynote Speaker and Head of Behavioral Research at Clicktale. She integrates Cognitive Psychology and Behavioral Economic perspectives to analyzes online consumer behavior and deliver actionable insights for business stakeholders. She is a lecturer at the department of media and communication at the IDC. Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing 2016 and was chosen as CMSWire contributor of the year 2017. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.
Prof. Eli Avraham
Media Professor in the Department of Communication at the University of Haifa in Israel. Prof. Avraham is the author/co-author of eight award-winning books including “Campaigns for Promoting and Marketing Cities in Israel” (2003), “Media Strategies for Marketing Places in Crisis and Improving the Image of Cities, Countries and Tourist Destinations” (Elsevier, 2008) and “Marketing Tourism for Developing Countries: Battling stereotypes and crises in, Asia, Africa and the Middle East” (2016, Palgrave-McMillian). He has published more than 45 peer review articles on a variety of subjects in many journals such as Journal of Communication, Communication Theory, Tourism Management, Journal of Business Research and many others. His research interests include: public relations and marketing strategies, marketing places, nation branding, advertising, image repair, and crisis communication.